Sign up today for member exclusive benefits!     learn more

Mail order open Mon - Fri 9am-5pm, Saturday 9am-1pm     call 1800 800 866

fh fh
1969 - Fella Hamilton was born in a sauna! Fella saw a lady at her gym wearing a terry towelling turban and she immediately recognised the potential 1969 - Fella Hamilton was born in a sauna! Fella saw a lady at her gym wearing a terry towelling turban and she immediately recognised the potential
Fella was soon producing and selling turbans. She then began creating beach cover ups, dresses and tracksuits. Fella was soon producing and selling turbans. She then began creating beach cover ups, dresses and tracksuits.
Photograph of Fella Photograph of Fella
Photographs of Fella with her friends Photographs of Fella with her friends
Fella's family joined the business Fella's family joined the business
1980s - factory outlet opened in St Kilda 1980s - factory outlet opened in St Kilda
1987 - First retail store opened in Hawthorn. it still operates today. 1987 - First retail store opened in Hawthorn. it still operates today.
1990s - head office moved to their current location in Moorabbin. Fella's daughter-in-law and son-in-law joined their partners in the business. 1990s - head office moved to their current location in Moorabbin. Fella's daughter-in-law and son-in-law joined their partners in the business.
our model Marianne van dorslar has been apart of the business since 2001. our model Marianne van dorslar has been apart of the business since 2001.
2001- Fella officially retired from the business with her children buying her out. Sheremained active. 2001- Fella officially retired from the business with her children buying her out. Sheremained active.
2014- Fella Hamilton celebrated 45 years. 2014- Fella Hamilton celebrated 45 years.
store opening dates. store opening dates.
2019 - celebrated 50 years in business. we celebrated in store with customers, and held our first competition with a cruise prize going to one lucky customer. 2019 - celebrated 50 years in business. we celebrated in store with customers, and held our first competition with a cruise prize going to one lucky customer.
photographs of fellabration day photographs of fellabration day
Photograph of Fella with current business owners David and Sharon Hamilton. Photograph of Fella with current business owners David and Sharon Hamilton.