RSPCA Knitwear Donation 2023

This year, Fella Hamilton made a difference to the lives of thousands of stray and neglected animals by proudly supporting RSPCA Victoria through our annual Knitwear program. $1 from each knitwear piece sold during our knitwear promotion was donated back to the organisation this month.

As RSPCA Victoria’s Corporate Partnerships Manager, Chris Doig said “We couldn’t keep our Inspectors on the road, be rescuing animals, or end cruelty to animals without our generous community and charitable organisations like Fella Hamilton.”

The RSPCA is well-recognised as a champion for animals in need, having started their work over 150 years ago after being founded in Melbourne in 1871. They offer a wide range of services and programs in the community, from animal adoption to veterinary services to cruelty investigations, and more.

RSPCA Victoria’s vision is to end cruelty to all animals and to work collaboratively with the RSPCA federation to make animals’ lives better. 

Every day they work to end animal cruelty at RSPCA Victoria, but this can be done in different ways. “It’s important that we work to reduce cruelty and neglect and increase responsible animal ownership.” Says Chris. They do this through advocating for stronger legislation, educating the community on animal care and welfare, and providing support to pet owners to help keep animals in their homes and with their families, such as increasing access to affordable veterinary care. 

Funds raised by Fella Hamilton will help keep RSPCA Inspectors on the road, working with the community and rescuing animals from cruelty and neglect. In Victoria alone, Inspectors respond to over 10,000 reports of animal cruelty every year – that’s nearly 30 per day. 

RSPCA Inspectors spend a lot of time assisting and educating the community to better care for their animals. They’re amazingly empathetic and compassionate people who need incredible interpersonal skills to navigate these difficult situations and help get animals the care they need. 

“This support is more important than ever, with the rise we’ve been seeing both in cruelty investigations and seized animals from terrible situations.” said Chris.