Our Brands



Since inception the Fella Hamilton label has signified style and independence, comfort and grace. Designed in- house, with a substantial portion of our range manufactured here in Melbourne, the Fella Hamilton label has always been synonymous with quality that lasts.

With designs that take you from work to weekend and onto those special occasions, the Fella Hamilton label caters to the career woman, the traveller and the entertainer.



The Hedrena brand has been a favourite with Australian wool lovers since 1992. Made from 100% Australian Merino wool that can be worn all year round, the Hedrena designs deliver world-class quality in a sustainable, nature fibre.

Fella Hamilton acquired the Hedrena brand in 2019, recognising the aligned values of the two brands. This acquisition provided a bricks and mortar home for this tireless Australian brand and Hedrena is now available exclusive from Fella Hamilton.



At the beginning of the COVID-19 global pandemic both our stores and our local manufacturing operations were significantly impacted. But, seeing a need in the Allied Heath industry where health professionals were experiencing a shortage of suitable PPE (Personal Protective Equipment), our team worked closely with local medical professionals to develop a range of reusable PPE, manufactured locally and available when they needed it the most.

Starting as a response to a crisis that also enabled us to bring our team back to work, we now have an extensive range of ISO certified PPE garments in our Fella Healthwear range.

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