Liberty of London Prints

Since 1875, Liberty of London has been synonymous with high-quality fashion & luxury lifestyle products. The iconic British brand is known for its signature floral prints, which are available in an Australian made range of Liberty Shirts & gifting from Fella Hamilton.

Liberty of London store in London, UK

Liberty of London fabrics are most famous for their feature of intricate floral and paisley designs, often with a distinctly vintage or Victorian feel, and are renowned for their soft 100% cottons, silky texture and vibrant colours.

At Fella Hamilton, our commitment to quality shines through in our Liberty collection, with our Liberty shirts all meticulously crafted from 100% cotton. What sets us apart is that we proudly manufacture these garments right here in Australia. "Liberty prints hold a special place in our hearts, and our dedication to this timeless style has been unwavering, with a history of crafting garments from Liberty printed fabric dating back to 2014." says Maria, Merchandise Planner at Fella Hamilton.

                            Fauvism, Lipsy, Fairytale & Elmhouse - Liberty prints used by Fella Hamilton

WHERE DID THE LIBERTY OF LONDON PRINT HOUSE ORIGINATE?

The Liberty of London print house originated in London, England, in 1875. It was founded by Arthur Lasenby Liberty, a draper who had a passion for Oriental fabrics. Liberty opened his first shop on Regent Street, and he quickly gained a reputation for selling high-quality, unique fabrics.

In the early days, Liberty imported undyed fabrics from Japan and India, and had them hand-printed in England in the style of Oriental fabrics. He also began to commission his own designs, and Liberty prints quickly became popular with fashionable Londoners.

By the 1890s, Liberty was one of the most successful retailers in London. He had expanded his business to include a wide range of products, including clothing, accessories, and homewares. Liberty prints were featured on everything from dresses to curtains to lampshades.

Today, Liberty of London is still one of the most iconic British brands. The company's prints are still produced using traditional methods, and they are still popular with both designers and consumers alike. 

WHAT MAKES LIBERTY OF LONDON PRINTS SO SPECIAL?

Celebrated worldwide for its exquisite beauty, unparalleled originality, and exceptional quality, the brand's print house draws inspiration from a diverse array of influences, including the realms of nature, art, and global cultures. Liberty of London is a quintessentially British brand, and its prints are often seen as a symbol of British culture and style. The prints have been worn by celebrities and royalty for many years, which has helped to make the brand even more popular and desirable.

With the creation of fresh prints each season, Liberty's archive boasts an impressive collection of over 45,000 print designs, some of which date back to the 1800s. This vast archive stands as a testament to the brand's enduring and timeless appeal, one that outshines fashion trends.

Versatility is also evident as the fabrics are used on a wide range of products. They are a popular choice with both designers and consumers alike, making them a great investment for any wardrobe or home.

WHAT IS THE TANA LAWN COTTON FABRIC?

Tana Lawn® cotton is a type of high-quality cotton fabric that is known for its softness, durability, and drape. It is made using a unique process that involves weaving the cotton threads very tightly and then finishing the fabric with a special mercerisation process. This gives it a silk-like feel and a luxurious sheen.

Tana Lawn® cotton is produced by Liberty Fabrics and available on all of their 100% cotton fabrics. Used to make a wide range of products, including clothing, accessories, homewares, and stationery, this fabric is highly breathable and absorbent, making it ideal for clothing and other household items. It is also relatively wrinkle-resistant and machine-washable, making it easy to care for.